This Cookies Policy sets out the basis on which we, WHITE ACCOUNTANCY, use cookies and similar technologies on or in relation to our website, waccountancy.lt (our website). This Cookies Policy is effective from 2018-05-16.
‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. For information on essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
We use the following cookies on or in relation to our website:
Name of Cookie
Essential or Non
Type
Party
Session or Persistent
Expiry Time
Purpose
_ga
Non-essential
Analytical
First party
Persistent
2 years
Used to distinguish users (Google Analytics cookie)
_gid
Non-essential
Analytical
First party
Persistent
24 hours
Used to distinguish users (Google Analytics cookie)
_gat
Non-essential
Analytical
First party
Persistent
1 minute
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id> (Google Analytics cookie)
AMP_TOKEN
Non-essential
Analytical
First party
Persistent
30 seconds to 1 year
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service (Google Analytics cookie)
_gac_<property-id>
Non-essential
Analytical
First party
Persistent
90 days
Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out. Learn more (Google Analytics cookie)
__utma
Non-essential
Analytical
First party
Persistent
2 years from set/update
Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmt
Non-essential
Analytical
First party
Persistent
10 minutes
Used to throttle request rate.
__utmb
Non-essential
Analytical
First party
Persistent
30 mins from set/update
Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc
Non-essential
Analytical
First party
Persistent
End of browser session
Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz
Non-essential
Analytical
First party
Persistent
6 months from set/update
Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmv
Non-essential
Analytical
First party
Persistent
2 years from set/update
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
cookie_bar
Essential
Analytical
First party
Persistent
30 days
Used to track if you have been confirmed our Cookie policy. This allow us to to show you information about our Cookie policy at the bottom of your browser when you visiting our Site.
These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:
Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.
You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.
For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies
We use the following types of non-essential cookies on our website:
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit https://policies.google.com/technologies/partner-sites
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout
Processing information about you contained in or obtained from analytical cookies
Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website:
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: displaying advertisements to you about our products and services.
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://policies.google.com/technologies/types
For information about how Google uses data from cookies for its own purposes, please visit the following link https://policies.google.com/technologies/partner-sites
See the section below entitled How to accept or reject cookies
We and any marketing companies we use also embed web beacons in our marketing emails and on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our email marketing campaigns and usage of our website. For further information on how we use the information gathered from our use of web beacons please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.waccountancy.lt/privacy_policy.html
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.waccountancy.lt/privacy_policy.html
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:
Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: https://tools.google.com/dlpage/gaoptout
You can opt out of our use of web beacons in our marketing emails by: unsubscribing from our mailing list by clicking “Unsubscribe” at the bottom of any promotion letter sent from us.
You can opt out from seeing our ads on Facebook here: https://www.facebook.com/ads/preferences/. You must be logged in to you Facebook account. Click on “Advertisers you've interacted with”, after click on “Whose website or app you’re used” and remove WHITE ACCOUNTANCY page from the list.
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com/, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.
This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org
The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.